Fido.id Rebrands to Trustfull, Bolstering Trust and Brand Recognition
Fido, a digital risk decisioning platform, changed its name to Trustfull. The company operated on a .id domain extension before the rebrand. Country code domains provide the advantage of offering a wider range of available names, but they can also introduce potential risks and challenges. The new domain, Trustfull.com, facilitates easier brand recognition and accessibility, improving user experience and engagement.