WooCommerce Rebrands to Woo, Aiming for a Stronger and More Memorable Identity

WooCommerce, an open-source ecommerce platform, has rebranded to Woo. The rebrand simplifies and unifies the brand identity, preventing fragmentation and aligning with the name already embraced by customers. Along with the rebrand, the company switched to the premium three-letter .com domain name, Woo.com. With only 17,576 possible three-letter combinations, securing such a domain reflects Woo’s commitment to its long-term vision and investment in the brand’s future.