CHILI Upgrades to CHILI.com to Emphasize Global Presence

CHILI is a comprehensive entertainment marketplace for movie and TV fans, originally launched on the domain CHILI.tv. The .tv domain extension is the country code top-level domain (ccTLD) for Tuvalu in the Pacific Ocean and can present certain business risks and limitations. To address these issues, CHILI has upgraded to the Exact Brand Match (EBM) domain CHILI.com, which is more intuitive for most internet users. This investment enhances connectivity, ensures wide recognition, and maximizes marketing effectiveness across all channels.