Raimondi Secures Raimondi.com, Strengthening Global Brand Recognition

Raimondi, an Italian manufacturer of scalable heavy-lifting solutions with over 160 years of experience, recently secured the Exact Brand Match (EBM) domain, Raimondi.com. The new domain redirects to their current site, Raimondi.co, which uses the ".co" extension, the country code for Columbia. One of the challenges with using a country-specific domain extension is the potential limitation on a brand’s perceived international scope. By acquiring Raimondi.com, the company is signalling its commitment to expanding its global presence and reinforcing its brand on a worldwide scale.