FitOn Levels Up: Transitioning from FitOnApp.com to FitOn.com

FitOn, a fitness app offering workouts and personalized fitness plans, originally used the .app extension. Newer domain extensions are more affordable but may not convey the same confidence to users. To strengthen its brand, FitOn acquired FitOnApp.com. In 2021, the brand made a significant investment in FitOn.com, demonstrating a long-term commitment to its business. Most leading fitness companies use exact brand match .com domains, increasing credibility and providing a lasting competitive advantage.