Sample Audits
Real domain strategy audits, written as portfolio reviews. Every pattern applies directly to a founder weighing up their own domain name. They are the actual deliverables.
Beyond
Only works if the matching .com sits at the centre of the rebrand. An audit about sequencing, not shopping.
Read documentDex
Launched into a field with five other Dexes. The honest assessment is about the crowd, not a purchase.
Read documentAtoms
A competitor holding the .com, which is sometimes a reason to move and sometimes a reason to rename.
Read documentPerplexity
When the product becomes a verb, the defensive posture of your namespace must change entirely.
Read documentThe·Team
Navigating namespace congestion when the brand uses common nouns in an uncommon way.
Read documentEntrepreneurs First
How a structural fund handles its portfolio namespace while managing its own brand presence.
Read documentOptimism BH
Securing the strategic high ground before the category understands what it is worth.
Read document