The Audit
A bespoke domain strategy audit. Know where you stand before you make any move.
The Deliverable
Your current name scored on domain type, TLD risk, phonetics, brandability, and exact-match availability.
The upgrade and rebrand paths worth considering, ranked by what they would do for you at your stage.
A shortlist of strategic .coms worth pursuing, each with the likely deal shape and how to approach it.
Written commentary on what your namespace says about your positioning as the company scales.
Scope is set on the call, because a company weighing a full rebrand and a company defending a single name do not need the same document.
The Alternative
A broker will appraise a domain for nothing. A registrar will sell you the first available variant in thirty seconds. A friend with taste will tell you the name is fine.
None of them answer the question you actually have. A free appraisal tells you what a name is worth on the open market, not what it is worth to you. And every free opinion is free because something is usually being sold at the end of it.
What you are paying for here is the absence of that. The one assessment in the room with nothing waiting at the end.
When to stay away
You are pre-launch
In the earliest days, the name is rarely the priority, and that is as it should be. The audit earns its keep once the name starts to matter to the business.
You want confirmation
If you want your existing choice confirmed rather than examined, we will not enjoy the call. The audit sometimes says the thing you were hoping it would not.
Even if you already know the name and just need someone to go and get it, the call is worth the thirty minutes. Sometimes the outcome is simply us pointing you to the right broker. We know who is best for each type of name, market, and situation.
Details
How much does an audit cost?
Audits typically start around $2,000 USD. Scope and final cost are set on the call. Defending a single name and evaluating a full rebrand require different depth.
What is the timeline?
Typically delivered within two to three weeks from engagement, depending on the complexity of the namespace.
What happens after the call?
If we agree an audit makes sense, we will send a written scope and engagement letter. Once signed, the work begins.
Do I always need an audit?
No. Sometimes the call is enough. You leave with practical tips, and where it helps, introductions to the right people. No engagement, no further cost.